“We are all failures — at least the best of us are.”
J.M. Barrie

Buy a domain name, set up your website, and write, write, write. Optimize your social media, opt in for every webinar under the sun, and agonize over every detail. You work late nights and promote your blog, self-promote, and promote six ways to Sunday in hopes of driving traffic. You’re putting your heart and soul into your new online business.

But then … wait. What’s that sound? Crickets?