How Your Blog “Mistakes” Are Really Hidden Successes

How Your Blog 'Mistakes' Are Really Hidden Successes | Courtney Helena, Blogging CoachHow Your Blog 'Mistakes' Are Really Hidden Successes @courtneyhelenaj

“We are all failures — at least the best of us are.”
J.M. Barrie


You dream, you plan, you decide to start a blog.

Buy a domain name, set up your website, and write, write, write. Optimize your social media, opt in for every webinar under the sun, and agonize over every detail. You work late nights and promote your blog, self-promote, and promote six ways to Sunday in hopes of driving traffic. You’re putting your heart and soul into your new online business.

But then … wait. What’s that sound? Crickets?

Nooooo! Gasp!—you made mistakes! You find out you’ve been doing it all wrong! And you feel like a failure.

I’m a Failure!


Sound familiar?

Of course it does. Failure is unavoidable, particularly in monetized blogging and entrepreneurship. Just because you hear more about solopreneur successes doesn’t mean squat about the mistakes everyone makes.

But I’ve got news for you, cupcake—those “mistakes” and “failures” are actually opportunities for success. No, really.

I’m going to show you how to turn things around.

Story Time

First, let me tell you a little story. It’s an ancient parable and you might already know it.

A man and his son were tired of being poor. The man became an entrepreneur, a horse breeder. He invested all his money in a stallion. On the first day, the stallion kicked free of his paddock and ran away.The man’s friends told him, “What bad judgment! You put all your money in a horse?”The man only said, “Bad thing, good thing. Who knows?”
Later, the man spied the stallion with a band of wild horses in a nearby valley. He captured them. He now had more than a dozen and was rich.His friends enviously said, “We thought you were poor, but how lucky, now you’re rich!”

The man only said, “Bad thing, good thing. Who knows?”

One day while training, the man’s son looked away from his horse and the horse broke the boy’s leg. It healed crookedly.

Again, friends offered opinions. “Ah, what stupidity! Now what will become of him?”

The man only said, “Bad thing, good thing. Who knows?”

That autumn, the king declared war. The able-bodied young men went off to fight and were slaughtered. The only young man to survive was the son. His leg had kept him from battle.

The man’s friends all cried, “You’re so blessed! Our sons are all gone but yours is living with you.”

The man only said, “Bad thing, good thing. Who knows?”



So What Is a Blogging Mistake?

Instead of answering that directly, let me deliver some home truths of entrepreneurship/solopreneurship:

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Entrepreneurship is a process of acquiring and learning new skills in the course of creating a new business. Emphasis on the word business.


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Acquiring and learning new skills is a series of hits and misses.


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The process differs from person to person and situation to situation. No two paths are the same. There is no way, no method, no hack, no trick that works 100% of the time.


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Judgment is counterproductive and a waste of time. Mistakes are neither good nor bad. Sometimes they happen because of something you couldn’t have known yet, and sometimes the situation’s impossible. There is nothing wrong with you.


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A mistake is just this: a single moment in a long process. It’s a call to reevaluate, improve, correct, change, and move on.


Entrepreneurs Keep Going

Just like the tale of the man and the boy and the horses, mistakes aren’t the end of the story. The most successful entrepreneurs are those who take failures in stride, learn from them, and get better. They’re willing to fail—and fail BIG—usually, over and over.

That’s probably not something you want to hear, but ponder this:

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As an Entrepreneur, How Many Times Are You Willing to Fail to Reach Success? This poster meme will give you inspiration and motivation when you make blog mistakes and experience business related failures.

You’re getting the picture, right?
And so what? You can do it.

You know how to work hard. You know how to learn. And you can be a success.

Blog coaching can skyrocket the growth of your blog-based business.

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Entrepreneurial Secret Sauce

We’ve established now that entrepreneurship, blogging, and business owning are learning processes. So what skill do you need to learn next? Website design strategies, wordsmithing wizardry, more social media mastery?


Resilience is the skill of how to handle losing. Failure. Mistakes. It’s also the ability to endure hard times, bounce back, and carry on. While you can’t control what happens to you, you can control how you react to it. (I know. My mom said that, too. But she was right.)

But fortitude and persistence by themselves aren’t enough. You also have to see things clearly, learn from your mistakes, and go forward from a place of humility and authenticity.

Resilience draws from strength of character, from a core set of values that motivate efforts to overcome the setback and resume walking the path to success. It involves self-control and willingness to acknowledge one’s own role in defeat. Resilience also thrives on a sense of community — the desire to pick oneself up because of an obligation to others and because of support from others who want the same thing. Resilience is manifested in actions — a new contribution, a small win, a goal that takes attention off of the past and creates excitement about the future.

~Rosabeth Moss Kanter, Harvard Business Review

Does this sound complicated and hard? It’s not. Let’s go back to skool.

Entrepreneur Failure Training 101

Here’s a guaranteed five-step process for handling mistakes and failures like an entrepreneurial ninja.

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Be crystal clear about what you’re about to classify as a bad thing and just why you think it’s bad.


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Ask yourself: What did I learn from this? About myself, about my readers/clients, about my business, about anything else? Squeeze everything out of the experience that you can.


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Imagine possible scenarios in which the “bad thing” could actually turn out to be a good thing later on. (Just the process of doing this step will transform your thinking.)


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Which of these scenarios is the most appealing to you?


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Is there anything you could do to make that best scenario happen? How about any of the scenarios you thought up?

Now go get ’em, tiger!

You can dramatically accelerate the growth of your blog-based business.

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Free Workbook How Your Blog 'Mistakes' Are Really Hidden Successes: Discover How to Find Opportunity in Failure.

To help you put these strategies into action, I’ve prepared a fab, free, downloadable “mistake to opportunity” mindset workbook. It guides you in detail through the five steps listed above. To score the workbook, head over to the Library, enter your password, and start your download. If you don’t already have a password, fear not. Use the form below to request one. Hang tight, we’ll send it to you pronto and add you to our mailing list for other great free tips and freebies.

Want to come back to this article or share it with a friend? Pin the image below or use the social media buttons at the end of the post to spread the joy.

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Blogging and entrepreneurial 'mistakes' and 'failures' are actually opportunities for success. Find out how to turn bad to good and reach success with your blog based business! Free download Entrepreneurial Mindset Workbook.Blogging and entrepreneurial 'mistakes' and 'failures' are actually opportunities for success. Find out how to turn bad to good and reach success with your blog based business! Free download Entrepreneurial Mindset Workbook.

What’s your best way for dealing with setbacks? Please share it in the comments. You never know whom you could help today with your words of encouragement.

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Courtney Helena

Blogging + Accountability Coach at Courtney Helena
I'm living the dream + working the laptop lifestyle from beautiful Brazil! I empower heart-centered, passionate entrepreneurs in creating a better life for themselves and their clients. Together, we find solutions + change the world.
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